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Agenda

Registration and welcome refreshments
Chair's Opening Remarks
Philip Mango, Associate Consultant, Smithers and Nick Santoleri, COO, Rockline Industries
SESSION 1 - MARKET OUTLOOK (Chaired by Phillip Mango)
The European wipes market - can the 2020s be saved?
● Understand how the recent run of geopolitical shocks — Covid, the Ukraine war, the Israel Hamas conflict, US tariff changes, and the ongoing Iran conflict — have impacted the European wipes market
● Explore the structural headwinds beyond geopolitics: slowing population growth in key consuming markets, domestic oversupply, and low-cost import pressure
● Gain short-term forecasts plus 2028–2031 projections, which ask whether the decade can still be saved for European nonwoven wipes
 
Phillip Mango | Associate Consultant, Smithers
Defossilisation of plastics and wipes – What? Why? How?
● Explore the shift away from fossil-based plastics toward renewable carbon from biomass, CO2 utilisation, or recycling
● Delve into the latest policy and market trends driving defossilisation across industry
● Review which alternative carbon sources are already commercially available and how the transformation can work in practice
 
Michael Carus | Founder and Senior Expert, nova-Institute
DISCUSSION TABLES: How are world events like the war in Iran affecting operations and how can you mitigate the impacts?
Brainstorm with the peers from throughout the supply chain about what can be done to keep your business moving when international events are interrupting business-as-usual operations.
 
Heidi Beatty | CEO, Crown Abbey
Networking break
Women in Nonwovens (WIN) meet-up - Women In Nonwovens (WIN) invite all women attending GOWipes to come together. A short address will be given by WIN co-founders and you will get the chance to network with women from across the nonwoven industry, to exchange experiences as well as knowledge across diverse career stages and to foster meaningful discussions. Participation is free of charge. Start networking today or email with questions ahead of the event.
 
SESSION 2 - INNOVATION (Chaired by Bernhard Awolin)
LENZING™ DUALWIPE – High-performance wood-based cleaning materials enabled by LENZING™ nonwovens technology
● Delve into a new plastic-free, 100% wood-based wipe with two functions built into one material: an abrasive side for lifting dirt and grease, and a soft, absorbent side for the final wipe-down WORKING AGENDA - subject to change
● Find out about how both functions come from fibre geometry and web architecture — no coatings, binders, or chemical additives
● Understand how this new wipe is compatible with existing converting infrastructure, offering a scalable route to biodegradable, high-performance wipes
 
Ibrahim Sagerer-Foric | Senior Manager , LENZING™ Nonwoven Technology
Use of novel material in novel paper technology for achieving outstanding elongation properties in cross direction, and potential use for wipes
● Identify a new engineered material that solves a longstanding papermaking challenge: achieving stretch in the cross direction (CD), not just machine direction
● Hear about how pilot testing shows 15%+ increases in CD elongation beyond paper's natural capability, alongside gains in tear resistance, bulk, and absorbency
● Explore how this purely mechanical process, retrofittable onto existing paper or wetlaid machines is positioned as a sustainable alternative material for wipes

Jonas Karlsson, Technology Leader in R&D, Albany International
Marion Sterner | Head of R&D, Gruppo X di X Gruppo srl
Supercalifragilisticexpialidocious fusion wipes: integrating all trends into one high-performance solution
● How substrate type (spunlace, wetlaid, carded-pulp, flushable) and formulation chemistry must be tailored together as the industry moves to non-plastic nonwovens
● Explore how softness, strength, and cleaning efficiency can all be achieved simultaneously through precise substrate-formulation pairing
● Find out more about a new "Fusion Trends Wipe" concept blending sustainability, dry/wet flexibility, and reduced water use into one adaptable product format
 
Dr Keren Shabtai | Corporate Director of R&D and Innovation, Albaad
Networking lunch
Flexible multi-layer wipes using pulp: cost efficiency and versatility
● In-depth assessment of pulp-based multi-layer technologies (CP, CPC, CAC, SPC) that combine layers for tailored, high-performance wipe composites
● Explore how integrating low-cost, renewable pulp significantly reduces material costs
● Delve into how flexible production lines can support a wide product portfolio from a single line, lowering investment risk
 
Dr. Ingo Mählmann | Director, Trützschler Nonwovens
Impact of natural fibre nonwovens on microbial risk and preservation in wet wipes
● Delve into why the shift from synthetic spunlace to natural fibres (viscose, wood pulp) creates new microbial growth challenges due to higher water retention and organic load
● Explore the tension between improving biodegradability and maintaining preservation robustness, especially as brands demand milder, more natural preservative systems
● Gain insight into practical formulation approaches to balance sustainability, mildness, and product safety
 
Anne Gückel | Technical Service Lead Microbial Protection Europe, Ashland Specialties
SESSION 3 - WIPES IN THE DIGITAL AGE (Chaired by Wolfgang Josef Tenbusch)
INTERACTIVE WORKING SESSION: Building AI agents for everyday work: the next revolution for wipes industry organisations
● Interactive session distinguishing simple AI assistants from autonomous AI agents capable of independent analysis and decision-making
● Practical use cases for AI agents across everyday business processes in the wipes industry
● Participate in live demonstrations of current AI agent capabilities and their role in innovation and operational excellence
 
Oliver Breucker | Co-Founder and Managing Director , ROOVER Consulting
Networking break
From Data to Knowledge: How AI predicts demand and makes expertise instantly accessible with AI knowledge management
● Explore how AI-driven demand forecasting combines social signals, sales data, and market indicators to help teams plan with confidence
● Look at AI knowledge management and how automatically capturing institutional expertise from people, documents, and conversations can work in practice
● How to deliver that captured knowledge can be delivered through chatbots, auto-generated training content, or live support tools
 
Filip Lukic | COO, Ahead&
SESSION 4 - RETAILER AND CONSUMER PERSPECTIVES (Chaired by: Geoffrey Gendebien)
Retailer perspective: How a circular and sustainable bioeconomy creates future-ready products
● Gain an insider insight into dm's environmental policy targets
● Hear real examples of packaging reduction in action
● Explore what really drives sustainable purchasing decisions in-store
 
Theresa Schlegel | Ecological Sustainability Manager, dm-drogerie markt
From intent to basket: how 2026 consumers choose wipes - and what wins
● Translate current wipes consumer behaviour into concrete strategic moves for 2027, built on Euromonitor's latest consumer-trend research
● Identify where value is created now: efficacy and convenience as baseline expectations, sustainability that must prove its worth, and simplified discovery that cuts decision friction
● Explore how digital touchpoints shape consideration, trial, and loyalty — and how both brands and private label can win by sharpening claims and pricing to match how shoppers actually navigate the category
 
Ana Tique | Research Consultant, Euromonitor International
Chair's closing remarks
Networking drinks reception and close of day one
Registration and welcome refreshments
SESSION 5 - FUTURE OF DISPOSAL (Chaired by Elisabeth Swennenhuis)
Stuck in the pipes: global gridlock on flushability standards - BUT IS THE BLOCKAGE STARTING TO SHIFT?
● Find out the latest on UK flushability legislation and water sector reform from someone from on the frontlines of that reform
● Identify the global ripple effects as a potential SUPD (Single-Use Plastics Directive) revision looms
 
David E. James | Principal Consultant, David E. James Consultancy
Proven biodegradability of regenerated cellulosic fibers in the HYDRA study and beyond
This session will be delivered in 2 parts with strong technical insights

Part 1: HYDRA study demonstrating the full biodegradability of regenerated cellulosic fibers (Christian Lott, Co-Director, HYDRA Marine Sciences)
Part 2: Enabling high-performance wipes with biodegradable cellulosic fibers (Petra Heiss, Product Manager Nonwovens, Lenzing AG)

Christian Lott, Co-Director, HYDRA Marine Sciences
Petra Heiss | Product Manager Nonwovens, Lenzing AG
Networking break
How is Scandinavian Ecolabelling of wet wipes changing products on shelves and what does it indicate about the future across Europe?
● How Nordic Swan Ecolabel and Good Environmental Choice certifications dominate the Scandinavian wipes market
● New criteria arriving in 2027 that will make plastic-free wipes and recyclable primary packaging mandatory
● Explore what cost impacts are created and whether Scandinavian ecolabelling trends could influence the rest of Europe's shelves
 
Anna Klanga | Product Specialist, K.Ungh AB
Fully biobased and home-compostable compounds for sustainable nonwoven wipes
● Delve into a novel biobased, home-compostable polymer compounds engineered for spunbond, meltblown, and staple fibre nonwoven processes
● Find out how it is designed to avoid persistent microplastic residues that conventional bioplastics can leave behind
● Hear performance results meeting strength, softness, and liquid-handling requirements while remaining fully home-compostable
 
M. Naeimirad (Momo) | Innovation Development Manager, Senbis Sustainable Products B.V.
SESSION 6 - REGULATION IN ACTION (Chaired by: Geoffrey Gendebien)
How are green claims affected by circularity requirements in the EU?
● Analysis of recent EU circularity provisions across multiple product regulations
● Examine the knock-on consequences for green claims under both EU and select national legislation
Ruxandra Cana | Partner, Steptoe
Networking lunch
France’s new EPR scheme for wipes: from regulatory framework to practical action
● Overview of the French wipes market and the key objectives of the EPR scheme introduced in July 2025
● Proposed eco-modulation measures to promote plastic-free products, recycled materials and the phase-out of certain substances
● Update on Citeo Soin & Hygiène’s initial actions, including behaviour-change campaigns, consumer research, wipe disintegration and flushability studies, and life cycle assessments of disposable and reusable alternatives

Virginie Joncour, Regulatory Strategy Coordinator, Citeo Soin & Hygiene
Marine Coquelin | Eco-design Manager, CITEO
Sustainability and regulatory developments from DELO’s perspective as a flexible packaging converter
● A practical, on-the-ground look at how DELO is navigating the EU Packaging and Packaging Waste Regulation (PPWR) and its circularity mandates
● Delve into key focus areas: recyclability, post-consumer recycled (PCR) content, PFAS-free innovation, and carbon footprint optimisation
● Look at the "paperization" trend reshaping flexible packaging and how it might impact nonwovens
 
Claudia Thölke | Sustainability Officer, delo
Chair's closing remarks and close of conference

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