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About GO Wipes Conference

Taking place on 20–21 October 2026 in Cologne, Germany, the Global Outlook for Wipes Conference (GO Wipes) will bring together leaders from across the wipes value chain.

The wipes market continues to experience steady growth across Europe and globally, driven by rising demand for convenient hygiene and cleaning solutions. Products once considered a luxury are now widely regarded as everyday essentials across personal care, household, and healthcare applications.

At the same time, the industry is undergoing rapid transformation as manufacturers respond to increasing demand for biodegradable and plastic-free materials, advances in nonwoven processing technologies, and growing regulatory scrutiny around sustainability and flushability.

Developed through direct industry research, GO Wipes is one of Europe’s leading conferences dedicated exclusively to the wipes sector, exploring the latest developments in science, technology, business strategy, and EU regulation.

 

"An excellent opportunity to network and gain a deeper understanding of the European wet wipe market" Schulke UK

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Why attend GO Wipes Europe?

The conference brings together Smithers years of expertise in business intelligence, extensive event experience and neutrality that will help expand your knowledge on:
  • Market trends in baby, personal care, homecare and industrial wipes
  • Innovations in raw materials and process technologies
  • Developments in sustainability and biobased possibilities
  • Chemicals and liquids for wipes applications
  • National and pan-European regulatory considerations for new wipes
  • Challenges and opportunities in the growing flushables sector
  • Insights into consumer awareness and appetite for new wipes in Europe
  • New production technology

Who attends GO Wipes?

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The 2025 Conference will take place on the 12-13 November 2025 at the Austria Trend Hoel Savoyen, Vienna.

"The European event for the wipes industry" Sandler AG